Supporting user engagement and retention by prioritizing and designing joyful features and playful copy.

Freebites

Designing an app fighting food waste and student hunger on college campuses.

Role

Lead UI/UX Designer

Skills

Figma, design system, product management, team leadership, & feature prioritization

Timeline

January 2025 - Present

I’m leading a team of designers to improve and expand an app connecting students to free food on campus. I’ve learned a lot about how to prioritize features with the business and user in mind, effectively ship designs to engineering, foster psychological safety for a team of designers, and make quick iterations in the spirit of the startup.

I am proud of the intuitive designs that helped us expand to new schools, as well as the new features we’re developing to increase user engagement, retention, and joy while using our app!

To date, Freebites has 2,000+ downloads and is established at three universities. Check us out on the App Store and hit us up if you want to bring Freebites to your school! freebites7@gmail.com 🥕;)

Summary

How might we expand our user base by streamlining our onboarding flow?

After establishing ourselves at Tufts, we set our eyes on launching at more universities in Summer 2025. Our goal: onboard as many users as possible!

Dev Requirements:

School email verification. Sorting users by campus.

Design Goals:

Engaging. Personalized. Intuitive.

Old Onboarding Screen

  • dauntingly long

  • lacking visual hierarchy

  • visually repetitive fields

  • clinical feel

Onboarding Redesign

I redesigned this flow to incorporate more steps in a fun, manageable, and responsive way. I embodied Freebites’ silly, light-hearted brand to design the copy and vibe of this onboarding flow, which is the flow that introduces users to our brand in the first place!