Welcome to the story of
Ashley Wu!
I’m a UX Researcher specializing in immersive onboarding experiences that spark joy. ⋆˚꩜.ᐟ
I’ve been a designer, PM, engineer, marketer, and content strategist.
aka — a product polyglot, curious cat, wearer of many hats.
꩜ Point of Care
Strengthening student engagement with Tufts health communication.
꩜ SoFi
Uncovering effective onboarding mechanisms for product awareness and trust.
꩜ MagiQuest
Designed an immersive digital onboarding experience.
꩜ Freebites
Designing an app fighting food waste and student hunger on campus.
⋆˚ Want more of my digital product work? I was a finalist in 2 hackathons!
Psst. Down here!
Check out my Assistive Technology portfolio, copywriting work, or find me below ↓