Ashley Wu!

Welcome to the story of

User researcher who speaks design, product, and business.
Product designer who embodies business needs and user stories.
Specializes in engaging, branded experiences that spark joy. ⋆˚꩜.ᐟ

꩜ Point of Care

Strengthening student engagement with Tufts health communication.

꩜ SoFi

Uncovering effective onboarding mechanisms for product awareness and trust.

꩜ MagiQuest

Designed an immersive digital onboarding experience.

꩜ Freebites

Designing an app fighting food waste and student hunger on campus.

⋆˚ Want more of my digital product work? I was a finalist in 2 hackathons!

Psst. Down here!

Check out my Assistive Technology portfolio, copywriting work, or find me below ↓