MagiQuest Pre-Arrival Experience

A magical, immersive, and intuitive onboarding flow.

@ Great Wolf Resorts Corporate 2025

Role

Product Management/Design Intern

Skills

Figma, product ownership, stakeholder collaboration, feedback integration

Timeline

June - July 2025

TL;DR

I created a digital user onboarding flow for MagiQuest, the most popular ancillary attraction at Great Wolf Resorts. I collaborated with stakeholders, iterated constantly, and championed the user through the whole process.

I loved MagiQuest as a kid. I hope my love for the game shows in this prototype.

The Challenge

Long lines in the MagiQuest shop drive away potential Magi.

Imagine you were staying at Great Wolf Lodge with your family and you walked by the MagiQuest shop, hoping to learn more about the game and start playing— and you see a line out the door. It’s pretty unlikely you’re going to wait on that line and engage with MagiQuest, especially with sugar-high children who would much rather play in the waterpark than wait on a line.

What if we could create a digital onboarding flow to shorten the line in store, teach more guests about MagiQuest, and get guests playing?

Exploration & Learning

Customer journey map inside the MagiQuest shop
What is making the line so long?

Before I began designing, I wanted to contextualize myself.

I knew what is was like to be a Magi as a kid, but I didn’t know the stories of other crucial users. So I watched parent vlogs and read reviews, aligned with the director of MagiQuest, and interviewed a Great Wolf employee (Pack Member) working the MagiQuest shop. There I got to experience firsthand the long lines and pressure that Pack Members and guests experience at MagiQuest.

My proposed MVP flow
Which steps can we move online to shorten the line?

Landing Page

Wireframing

Magi Name Generator

Visual Hierarchy

See my designs develop (from left to right) into an immersive, exciting, and intuitive onboarding experience.

In the game, players are referred to by a Magi name. This name is the first connection that Magi have to MagiQuest, so it must be magical, relatable, and customizable.

I experimented with creative buttons, but also needed the experience to be intuitive without any instructions. I presented many iterations of the name generator to my Digital team and ran quick informal focus groups to balance accessibility and fun.

before

before

after

I worked with the director of MagiQuest to integrate MagiQuest assets and brand guidelines into my design. Now, with just a glance, users can easily associate this onboarding flow with the MagiQuest brand and become quickly immersed into the exciting world.

People are busy. The landing page is our chance to catch their attention and convince them to create a MagiQuest account. I did that with:

  • a full splash image to bring the user straight into the world of MagiQuest

  • quick copy to introduce MagiQuest

  • customized messaging to remind the user that they’ve already paid money for this experience, so keep scrolling!

  • a clear, high contrast CTA

  • above-the-fold sneak-peek of more content

I partnered with stakeholders and integrated feedback to upgrade my designs from wireframe to prototype.

after

This onboarding flow is also an opportunity to sell MagiQuest equipment.

  • I right-aligned the wands to

    • point out the difference between a wand and wand mod

    • and lighten the copy and mental load needed to learn about our awesome equipment!

  • I grouped the wands so users can quickly understand what’s already included in their bundle and what they could upgrade to

Branding

before

after

Next Steps

Though my internship ended before we could send this to development, I made sure to leave the project in a strong place!

Reflection

I’m leaving behind:

  • a robust prototype on Figma approved by my team, stakeholders, and members of executive leadership

  • a mockup of a digital selling platform for future expansion of the MVP onboarding flow (see image)

  • ideas for a tribe selection quiz, also for a future iteration, that would personalize the MagiQuest experience even more

  • a design document for a MagiQuest video game that we could use to expand MagiQuest’s reach beyond in-lodge play!

I learned how to own a product, take charge of user research, and integrate stakeholder feedback with my own UX knowledge to create a memorable and beautiful user flow.

You made it!

Thanks for joining me on my journey through MagiQuest. However, the MagiQuest Pre-Arrival experience wasn’t the only project or learning I had as the Product Management/Design intern at Great Wolf Resorts. I would love to chat more about how I grew as a product manager and designer— connect with me!

Now, let’s get back to Work.