Gong Cha: Content Marketing, Copywriting

Content marketing is creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
— The Content Marketing Institute

TOFU, or top-of-the-funnel, marketing is the awareness stage. TOFU targets potential leads and attempts to convey brand and cure pain points.

View my Gong Cha TOFU ads here: https://docs.google.com/presentation/d/1cwLCJCF_z41_Ch8W9lHv5cP-aefNlN8mNlXKxlIwGnI/edit?usp=sharing